This is part of a title of one of George G. "Chuck" Hunters book. The full title is The Celtic Way of Evangelism: How Christianity Can Reach the West (2000).
He opens by telling the story of St. Patrick who brought the gospel to Ireland in the late fourth/early fifth centuries. Patrick began by studying the community and shaping the presentation of the gospel in word and deed for the setting where it was heard and seen.
Hunter's reflections upon Patrick and his followers' 'Celtic model' of evangelism, it was shaped around three areas. They were: fellowship; ministry and conversations followed by belief; and, an invitation and commitment to Jesus. For him, this was more a 'right-brain' experience stirred from intuition, emotions, imagination, art such as music and poetry, and experience.
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